Persimmon by Rashida Coleman Hale for Ruby Star Society — Joosie Joose – Shell

Witty, playful, and completely one-of-a-kind — Joosie Joose in Shell is one of the most delightfully clever prints in the Persimmon collection by Rashida Coleman Hale for Ruby Star Society. Tiny fruit juice box stickers — each a small coloured square featuring a different fruit illustration — are scattered across a warm cream-shell ground in a relaxed, organic toss, each with a tiny white straw wrapper tucked alongside. The stickers come in four colourways: coral-red squares with persimmons, golden yellow squares with oranges, periwinkle blue squares with persimmons, and soft lavender-pink squares with grapes and pears — a miniature fruit market in sticker form, rendered in Rashida’s signature flat, graphic illustration style.

Joosie Joose – Shell reads as a warm, airy cream from a distance — soft, light, and beautifully low-volume — and reveals its charming cast of fruit sticker characters up close. It’s the print that makes you smile the moment you notice what it is, and the one that brings Rashida’s characteristic wit and warmth to every project it joins. Versatile enough to read as a near-solid blender, distinctive enough to be a conversation-starting feature fabric.

Fabric Details

• SKU: RS1122-11
• Colourway: Shell
• Collection: Persimmon by Rashida Coleman Hale for Ruby Star Society
• 100% premium quilting cotton, 43/44" wide
• Available in .914 metre / 1 yard and 2.743 metre / 3 yard cuts

Perfect For

• Quilters building warm, playful, novelty, or low-volume palettes
• Sewists looking for a witty blender or background fabric with personality
• Sashing, binding, backgrounds, or low-volume blocks alongside the collection’s bolder prints
• Pairing with the coordinates in the Persimmon collection

Joosie Joose – Shell is the print that brings quiet wit and warm charm to every project it joins. Add it to your stash and let Rashida’s extraordinary sense of humour make everything more delightful.