Daisy Crush by Heather Bailey for Figo — Dear Daisy – Violet

Sweet, tonal, and endlessly charming — Dear Daisy in Violet is the most intimate and quietly beautiful print in the Daisy Crush collection by Heather Bailey for Figo. Hundreds of small, soft pink-lavender daisy blooms — each one outlined in crisp white with a tiny chartreuse-yellow and white centre — tumble together in a relaxed, all-over ditsy toss on a vivid magenta-violet ground. The blooms vary slightly in size and overlap gently, creating a dense, lush, and beautifully organic field of daisies that feels simultaneously graphic and hand-drawn, structured and free. The vivid magenta-violet ground glows warmly through the gaps between blooms, giving the print a rich, saturated depth that makes the soft pink daisies feel luminous and alive.

Dear Daisy – Violet reads as a rich, warm magenta-violet from a distance — tonal, saturated, and immediately joyful — and reveals its extraordinary field of individual daisy blooms up close, each one delicate, distinct, and beautifully considered. It’s the essential small-scale coordinate of the collection — the print that ties every other fabric together, softens bold feature prints, and makes every palette feel more cohesive, more considered, and more complete. Versatile enough to read as a tonal blender, distinctive enough to be a charming feature fabric in its own right.

Fabric Details

• SKU: 91284-28
• Colourway: Violet
• Collection: Daisy Crush by Heather Bailey for Figo
• 100% premium quilting cotton, 43/44" wide
• Available in .914 metre / 1 yard and 2.743 metre / 3 yard cuts

Perfect For

• Quilters building warm, tonal, feminine, or maximalist floral palettes that need a small-scale coordinate
• Sewists looking for a charming ditsy blender that reads as a near-solid from a distance
• Sashing, binding, backgrounds, or any project that benefits from small-scale daisy sweetness
• Pairing with the coordinates in the Daisy Crush collection

Dear Daisy – Violet is the print that makes every palette feel warmer, sweeter, and more beautifully complete. Add it to your stash and let Heather Bailey’s dear little daisies bring cohesion, charm, and quiet joy to your next project.